MASSIVE PROJECTION ON TD GARDEN

A few hours from now the names of thousands of passionate basketball fans will appear on a massive, moving projection on the wall of TD Garden. When the lights shine on center court for the tipoff of Game 3 between the Celtics and Heat, the lights will also shine on Thousands of basketball fans around the country in the launching of the LIGHTEST BASKETBALL SHOE OUT adizero Crazy Light-2.

 

ADIDAS REACH OUT TO FANS

adidas asked basketball fans around the country, “What does light get you?” The answer? It’s bigger than you can imagine. To launch the lightest shoe in the basketball – the all-new adizero Crazy Light 2 – Adidas felt that there isn't a better way to celebrate than to have the names of thousands of passionate basketball fans on a massive, moving projection on the wall of TD Garden during Game 3 of the Eastern Conference Finals this evening.

 

GREAT FOR ALL TO SEE                     

Fans will see their name in lights in the LARGER THAN LIFE projection that features the new adizero Crazy Light 2. Thousands of devoted basketball fans names will create a moving light projection

HIGHLIGHTS

The visual art covers 20,000 square feet of outdoor space to light up the city of Boston. 20 different light projectors create the larger-than-life basketball projection.

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